WEBSITE’S SPEED MATTERS & Image
ImageOptim Pingdom . WP-Smushit The speed of your website matters for two reasons: Your user’s experience SEO Your site’s speed matters for 2 reasons: your user’s experience and SEO. CLICK TO TWEET When it comes to user experience , Google’s research experiments show that faster site speed leads to happier users, increased productivity, and more time users spend browsing. Moreover, research by Kissmetrics showed that 40% of people will abandon a site if it takes longer than three seconds to load. 47% of users expect a page to load in two seconds or less. Overall, the speed of your site has a greater impact on user satisfaction than extra “bells and whistles”. It doesn’t matter how great a site looks: if it loads too slowly, users will click away. Regarding SEO , Google uses site speed as one of the many factors that determines rank (how high your page appears in search results). To determine rankings, Google factors pagespeed on both deskt
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